Secure the Benefits of Short-term Lettings
As the summer holiday continues, latest research* has shown our increasing preference for short-term rentals as opposed to hotels on our travels. And proving most popular are rentals with smart home features and facilities.
An estimated 80% of leisure guests and 92% of business bookings said they would be more likely to complete a reservation if the property had smart home technologies installed. Of these, guest expressed a keen interest in smart TVs (93%), app-controlled door locks (86%) and streaming media systems (86%).
The rentals and smart home survey also found that nearly 8 in 10 guests surveyed said short-term rentals provide a superior experience than hotels.
Overall, 77% of guests believed short-term rental hosts would do anything to ensure guests had the best possible experience, compared to 53% who said the same for hotels. And security looks like it could hold the key to smarter lettings.
Guests’ biggest issues when it came too short-term renting were security-related with their top concerns including ‘losing the property keys’, and ‘forgetting to lock the door properly’.
This was the same for hosts whose concerns included ‘having no control over who guests share the keys with’, ‘guests forgetting to lock the door to their property’, ‘guests losing their property keys’ and ‘never knowing who comes in and out of the property’.
Says Ian Zeff, Managing Director of Cryptex Security: “The rise in popularity of room letting companies such as Airbnb and HomeAway are clear to see. But what this research shows is the added benefits of offering smart technologies, especially where security is concerned, and 60% said they would pay more for a rental property with smart features.”
According to the report, short-term renting of rooms, apartments and homes will generate $51billion in revenue globally by 2020.
*Research commissioned by August Home and produced by research firm Edelman Intelligence.